Intro
Fashion Photography is a huge part of the fashion industry, creating millions in revenue and having whole magazines dedicated to the art, such as Vogue, Marie Claire and others. Starting in the early 20th century with photographers such as Cecil Beaton, who started with iconic images in the 1930s. But, as technology has improved over the decades, so has the way Fashion photos are. But then again, is it always an improvement?The Effect of 'Photoshop' on Fashion Photography
Fashion photography has always relied on the perfect looks of the model to convey the beauty of clothes. Its very rare that you will find an obese woman with greasy hair modelling the latest Gucci designs. But has the idea of beauty in Fashion Photography gone crazy? Is there any real need to completely change the model's looks just to get the perfect photo? Before technology was as intelligent as it is now, it was the job of the make up artist to cover up any blemishes on the model's skin, and even the model looked nigh on exactly how she did in real life.
But with the creation of programs like 'Photoshop'
Unit 57.1 Grade Merit:
ReplyDeleteYou have explained the main photographic applications, contexts and the associated techniques in relation to past and contemporary photographic practice; you have used for the most part clear and accurate language
and appropriate technical vocabulary. Your work shows clear reference to a range of detailed illustrative examples in each case.
To obtain a Distinction grade you would need to fully justify the points you make, and develop ideas critically (that is, compare, assess and discriminate) and draw out of an example precisely what it is about it that proves the point you are trying illustrate.